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LUGGAGE NOW WORTH 2.5 TIMES COST OF AVERAGE HOLIDAY
The average suitcase, once packed with clothes, jewellery, sunglasses, a mobile phone and a camera is now worth 1,200 - compared to an average cost of 450 for the holiday itself, according to research from travel insurance specialists, insurancebookers.com.The study showed people are now striving to get the best deal for their holiday only to follow in the footsteps of celebrities and spend huge amounts on the latest designer accessories to take away with them.A desire to look good on the beach means that before a holiday the average Briton forks out almost £500 on designer accessories. The most expensive item bought by women for their holiday is sunglasses - with some spending up to £300 for the latest eyewear.Men are more likely to buy the latest gadgets to take on holiday, packing iPods, digital cameras and portable DVD players.

Sixty four per cent of female respondents admitted styling their holiday wardrobe on a celebrity, with Victoria Beckham's image being the most popular. The footballer's wife has lead the way during the winter sports season, endlessly pictured wearing her Gucci and Channel wrap sunglasses on the ski slopes.And others who have seen Colleen McLoughlin rarely photographed travelling without her Louis Vuitton luggage are following suit by spending hundreds on designer cases. Four out of ten women, when asked how much they spend on holiday items said the bill for new items amounted to more than £600 and 30 per cent of men admitted spending more than £700. As well as forking out for the latest gear back home, more travellers are also opting to buy the latest fashions when they get to their destination, saving them hundreds of pounds.

Seven out of ten respondents said they intended to shop for designer clothes and accessories whilst on holiday and four out of ten said they based their decision on where to go according to what the shopping is like.

Simon Powell, spokesman for insurancebookers.com, said: "These results clearly show a change in priority for many holiday makers."Instead of simply stocking up on sun cream and mosquito repellent, there is now more pressure to buy designer fashion accessories which has made the beach fronts resemble the catwalk."With the average suitcase now being crammed full of expensive gear, travellers are advised not to skimp on insurance and to ensure they are covered for lost luggage.Mr Powell added: "With so many people now spending so much on their holiday items, losing a suitcase can be quite costly."Thousands of bags are lost each year by airlines so it is imperative that adequate travel insurance is taken out. It really can ruin your holiday if you don't."

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